Students Called to Brand OCS
Calling all students and student groups! The Office of Career Services (OCS) needs your help in establishing a brand for our office with a new logo and slogan or tag line. The logo and tag line should convey the mission and purpose of our office within the UIW community and increase student interest in and recognition of Career Services. Be creative and think outside the box! The UIW community will vote for its favorite entries, and OCS staff will then select the winner from the top three. The winning student will receive an Apple iPod, or if the entry was a group effort, a donation of $250.00 to the group. Deadline for entries is Sept.15; voting is Sept. 30; unveiling of new creative is Oct. 2. Submit entries to: watts@uiwtx.edu. For more information, contact: Career Services Chapel Bldg, room 14: 829-3931. Participants must be enrolled at least part time at UIW for the fall 2006 semester.
Personal Commentary:
This type of approach to "Branding" by choosing from a pool of unqualified "designs" selected by an unqualified committee is always an invitation to a graphic and communications train wreck. However, since they have opted for this approach, CART students should have a shot at it. If you do a good one and it is not selected, first don't be surprised and second put it in your portfolio. You'll likely look even better by comparison with the selected version. Who knows.....
Calling all students and student groups! The Office of Career Services (OCS) needs your help in establishing a brand for our office with a new logo and slogan or tag line. The logo and tag line should convey the mission and purpose of our office within the UIW community and increase student interest in and recognition of Career Services. Be creative and think outside the box! The UIW community will vote for its favorite entries, and OCS staff will then select the winner from the top three. The winning student will receive an Apple iPod, or if the entry was a group effort, a donation of $250.00 to the group. Deadline for entries is Sept.15; voting is Sept. 30; unveiling of new creative is Oct. 2. Submit entries to: watts@uiwtx.edu. For more information, contact: Career Services Chapel Bldg, room 14: 829-3931. Participants must be enrolled at least part time at UIW for the fall 2006 semester.
Personal Commentary:
This type of approach to "Branding" by choosing from a pool of unqualified "designs" selected by an unqualified committee is always an invitation to a graphic and communications train wreck. However, since they have opted for this approach, CART students should have a shot at it. If you do a good one and it is not selected, first don't be surprised and second put it in your portfolio. You'll likely look even better by comparison with the selected version. Who knows.....
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