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It's a long article, but the paragraph in bold really stood out to me.
Read the rest of it on CNet: Hollywood whistles a high-tech 'toon
Hollywood loves computer-generated animation, and everyone from Main Street to Wall Street is returning the love.
The winning combination of technology, art and commerce was on display this week in DreamWorks Animation's initial public offering. Building on the financial success of this year's "Shark Tale" and "Shrek 2" releases, DreamWorks on Thursday spun off the animation unit, raising $812 million in a deal that saw shares soar from $28 to $38.75 by market close.
The IPO highlights the growing sway of technology in the animation business, where breakthroughs in software, processing power and data storage can be as important as raw artistic ability.
"No matter how much faster computers get, it takes the same amount of time to render computer animated movies, because the effects keep getting more sophisticated," said Scott Owen, a professor of computer science at the University of Georgia and an adviser for Siggraph, the computer animation industry's main annual trade show...
The winning combination of technology, art and commerce was on display this week in DreamWorks Animation's initial public offering. Building on the financial success of this year's "Shark Tale" and "Shrek 2" releases, DreamWorks on Thursday spun off the animation unit, raising $812 million in a deal that saw shares soar from $28 to $38.75 by market close.
The IPO highlights the growing sway of technology in the animation business, where breakthroughs in software, processing power and data storage can be as important as raw artistic ability.
"No matter how much faster computers get, it takes the same amount of time to render computer animated movies, because the effects keep getting more sophisticated," said Scott Owen, a professor of computer science at the University of Georgia and an adviser for Siggraph, the computer animation industry's main annual trade show...